Client: My Home Exec
What I did: Logo and brand creation, print material and web-styling
Tasked with creating a fresh and high-end look for My Home Executive – the kings and queens of multi-tasking, helping busy people run their lives.
The identity gives a nod to both clean aesthetics and modern high-end design, successfully communicating their strong values and high energy buzz and positioning My Home Exec as an exclusive and professional brand.
Hexagon shapes are used consistently throughout MHE's branding. The use of the hexagon derives from nature and is symbolic of honeycomb – often associated with bees and representative of their co-operative, hard-working, efficient natures.
I provided MHE with a toolbox of graphic elements for their website as well as as a series of guidelines for layout, fonts and colours. They can now develop new content in-house quickly and easily, while keeping everything consistent and on-brand.